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Measuring Success

Highlighting the impact of Ontario's Interactive Digital Media sector.

Illustration + Animation Voice + Audio Client + Script
localkristine Robbie Adolfo Interactive Ontario

The Challenge

  • To create a video for Interactive Ontario, visually conveying key points about the contributions and changes within Ontario's Interactive Digital Media sector since their last report in 2017.

The Solution


The Process

Storyboarding

The process began with a script, provided by Interactive Ontario. From this, a rough storyboard was created with initial concepts which were organized into a shot list. Upon approval, the sketches were adapted into low-fidelity digital images before final stylization based on the chosen moodboard.

Initial Storyboard

Initial Storyboard

Shot List

Shot List (Excerpt)

Digital Rough Storyboard

Digital Rough Storyboard

Chosen Moodboard

Chosen Moodboard

Animatics

Each storyboard stage involved the creation of an animatic. Substitute voices and in-progress drafts of the music were used as placeholders. Some scenes, even after being fully rendered, ended up being cut from the final for clarity or time.


Stills

Desktop with a Unity-like program. Isometric view of buildings surrounded by trees. Text reads: IDM Companies in Ontario: 929. Illustration. Three characters in an office space. Text reads: IDM Companies support 18,070 FTEs throughout Ontario. A crowd of faces looking forward, surrounded by stars. A hand holds a phone with a language app opened. It reads, "Which of these is the baso?". There is a green checkmark on screen and a reference to Cuphead. Three circles, showing stacked devices, a globe, and a horizon. Text reads: Multi-Platform, Export-Focused, and Looking to the Future. Close up of a girl looking upwards with stars in her eyes.

See Interactive Ontario's Measuring Success Report